For authentic wellbeing brands with a product that already works. There are partners already in your category ready to sell for you. We open the relationships, set the economics and run the program. Low cost, low risk, extra revenue that compounds inside the first year.
Your traffic already works. Socials, SEO, paid, however you bring people in. The world is waiting to push a product like yours, and there are affiliates who already live in your category. Twenty-five years of linking authentic wellbeing brands to the partners who already sell to their audience.
Other brands and voices in your category already reach the people who want your product. Once they see that it fits, they are delighted to sell it. We are the relationship broker. We introduce you, set the economics, and the channel pays both sides.
Other brands, practitioners, podcast hosts and coaches in your category talk to the exact people who want your product every day. They are one warm introduction away.
A partner sells your product because it serves their audience. Real sales, real commissions, both sides win. That is why relationship marketing outlasts every other channel.
Setup, tracking, commissions, onboarding, campaign rhythm. Every partner channel needs infrastructure or it goes quiet. We build the whole system so your team can run it.
Partners are paid on results. Revenue comes in before bills go out. You keep control of margin, brand and messaging throughout.
A working partner roster adds a channel that grows without new ad spend or a bigger team. Twenty to forty percent of new revenue in the first year is typical.
Fifteen minutes. We look at your offer, your margin and the relationships you already have, then tell you which of the three paths you are on. If the answer is that you are not ready, we will say so and tell you what to fix.
Nicole Carlson and Stefan Davy · 105 seconds
Inner Circle Partners builds and runs the affiliate channel for wellbeing brands and retreat centres. Supplements, devices, coaching, practitioner programs and retreats. We set the economics, open the relationships, fix the tracking and onboard every partner, so the channel produces revenue. A roster that produces almost nothing is what most brands end up with instead.
The mechanism: our own partner network, built over twenty-five years inside this industry, opened on your behalf.
Every relationship in the network is one we hold personally. Partnership roles for Tony Robbins, Jim Kwik, Rythmia Life Advancement Center, Marisa Peer, Sunlighten and Natural Heart Doctor. $6M from launches alone. One health division taken from $500K to $20M a year. 20 to 40% growth in the first year, consistently.
Nicole Carlson has spent fifteen years building affiliate divisions inside health companies. Stefan Davy has spent a decade running influencer and partnership campaigns for retreat centres and wellbeing brands. You work with both of us. There is no account team.
A startup health division taken to twenty million in annual affiliate revenue. Same product, same team, same offer. The change was who was sending the traffic and whether anyone was dedicated to running it.
Before you go and ask anybody for anything, there are twenty-five other things that have to be in place. This is the order we put them in.
We assess your current funnel and offer to ensure you are ready to scale with high-volume partners.
We analyze our ‘BlackBook’ to curate a list of affiliate partners perfectly aligned with your specific niche.
We open doors on your behalf. Our own network first, then targeted outreach into your specific niche, backed by deep research on each contact and a finely tuned process.
We handle the technical setup, tracking, and partner communication so you don't get bogged down in logistics.
We monitor performance and expand into new partner segments to drive consistent revenue growth.
Nicole specializes in launching and scaling affiliate and partnership revenue divisions. She's orchestrated some of the largest affiliate launches in online history, bringing in over $6M in affiliate revenue from online launches alone. From $500K startup health divisions to $20M annual affiliate revenue programs, she makes it happen.
After a decade in wellbeing marketing and running influencer campaigns with Rythmia, Marisa Peer and TheLifeCo, Stefan has delivered over $2M in affiliate revenue. He brings deep industry connections and marketing expertise, specialising in building systems that scale and connecting transformational brands with the audiences who need them most.
Stefan really helped us to create a successful healing retreat centre as one of the early people onboard, and I couldn’t recommend him enough.
I’m still shocked that you’re so responsive. You’re awesome. This is perfect. Love it and you. Thank you so much.
Krista MashoreCoach & course creatorThis was incredible Nicole, THANK YOU.
Danny Den HartogBusiness coachNicole, thank you so much for your email and kind words about tomorrow’s approach.
You are great just as you are. You have a lot ahead of you. You position yourself around the right people. You have a lot of great things coming your way.
Krista MashoreCoach & course creator“Thank you for being amazing with all your support during Dean & Tony’s launch.”
Fifteen minutes. We look at your offer, your margin and the relationships you already have, then tell you which of the three paths you are on. If the answer is that you are not ready, we will say so and tell you what to fix.
Nicole Carlson and Stefan Davy · 105 seconds